Learn Digital Marketing

What is digital marketing?

Digital marketing has become the most effective way of promoting a brand to customers. It is now widely used by successful businesses that want to spread information about their products or services to as many potential customers as possible. Some of the main digital marketing types include:

Businesses rely heavily on digital marketing strategies in order to target the huge amount of people that now shop online. Whether it’s on a smartphone, tablet, laptop, or any other digital device, the majority of shoppers now browse online rather than in physical stores. 

If you choose digital marketing, you’ll be able to help drive a brand forward and make the business more profitable. The opportunities for digital marketers are plentiful, which is why digital marketing is fast becoming a popular career choice, with approximately 7,661 digital advertising agencies in the UK to choose from in 2023

 Relatively easy to get on the career ladder

The barrier to entry for digital marketers isn’t too much of an obstacle, with plenty of entry-level positions available to those that don’t have much experience in the field. Having the right qualifications and experience will obviously help, but getting your foot in the door is still possible without them.

If you’re a recent graduate or switching careers, then having the right skills and a positive, creative mindset will help your application. Basically, you shouldn’t be discouraged from choosing a career in digital marketing based on your background and experience, as there is scope to start from the bottom and work your way up

 High demand for digital marketers

As digital marketing continues to boom, the demand for digital marketers inevitably rises alongside it. In 2021, 225,000 people were employed in the advertising and marketing sub-sector and the number of digital advertising businesses in the UK has grown 6.1% per year on average between 2018 to 2023.

This is why digital marketing is a great option for employees that want plenty of choice and opportunity. Businesses now understand the importance of promoting their brand online and are expanding their digital marketing departments accordingly.

In the future, it’s likely that demand for digital marketers will continue to grow, which is why now is the time to start gaining the necessary qualifications and start learning more about the profession with expert-led digital marketing courses.

Varied job roles

One of the main advantages of choosing a career in digital marketing is the variety of different career paths available to you. Jobs in this sector are incredibly diverse, allowing you to specialise in social media, SEO, content, email, and so much more. No matter your primary skills and passions, you’re likely to find a role in digital marketing that suits your needs and encourages you to thrive.

It also makes switching roles easy, with plenty of transferable skills and knowledge between the various diverse career paths on offer. With digital marketing, you don’t have to worry about doing the same job at the same company for the rest of your life, with plenty of options to diversify

Flexible working environment

Even before the Covid-19 pandemic, digital marketing companies were already beginning to roll out flexible working schemes. Now, it’s very uncommon for a job in digital marketing to not offer flexible working, with most companies offering you the opportunity to work from home. Some jobs will be fully remote, but a hybrid approach is often favoured.

It’s also a good career choice for those that would like to work as a freelancer. Due to the online nature of the role, you can pretty much work from anywhere in the world, which is why the profession is becoming so popular with digital nomads.

Develop new skills

There are so many diverse roles within digital marketing that you’re bound to be exposed to various roles that develop your skill set. A diverse set of skills is incredibly valuable in a competitive job market, which is why having as many strings to your bow as possible will benefit you enormously. 

Whether it’s website developmentcontent writing, social media production, SEO, or PPC, the digital skills you learn across these areas are all highly transferable. If you ever did decide to switch professions and leave the world of digital marketing, you can rest assured knowing the skills you learnt will help you in other sectors

Competitive salaries

Money isn’t everything, but the competitive salaries offered in this profession will be one of the main reasons why people want to learn digital marketing. Digital marketing salaries are pretty high when compared to other industries, with plenty of earning potential for those that want to progress their career. 

The average salary for digital marketing jobs in the UK is £37,500, but this will obviously rise significantly the more senior you are. As demand for digital marketers continues to grow and more money is spent by businesses on digital marketing, it’s expected that salary expectations will keep on rising.

Allows you to be creative

If you consider yourself to be a creative individual, then learning digital marketing will be right up your street. The role of a digital marketer allows you to combine your passion for creativity with your professional goals, whether you choose to specialise in videography, graphic design, copywriting, or any other field within the sector.

It’s likely that your job responsibilities will change week to week, allowing you to be creative across a variety of different roles and projects. Bold and innovative ideas are welcomed in the world of digital marketing, which means you can let your creative juices run free.

 Rapid industry growth

The digital marketing profession continues to grow, as does the amount of money businesses spend in this field. In fact, in 2022 the overall digital marketing spending in the UK was £25.84 billion. This figure is rising every year and shows no sign of slowing down, so the future is bright for digital marketers.

As long as online technology continues to develop and our reliance on the internet doesn’t abate, then it’s hard to see how the digital marketing industry won’t continue to go from strength to strength.

Benefits team players and collaborators

Key digital marketing skills include being a team player and the ability to collaborate and communicate effectively. If these are all traits you possess and enjoy, then you’ll be a great fit. A lot of digital marketing roles involve strategy and tackling complex problems as a team. 

Due to the diverse and varied nature of job roles, you’ll also find yourself working alongside other departments very closely and will often be expected to help out where appropriate.

Digital marketers tend to build strong working relationships and teams tend to be very close and supportive of one another. Learning digital marketing is a lot of fun and fortunately that enjoyment doesn’t stop when it comes to the day job

Job security

The final reason why you should learn digital marketing and consider a career in the sector is arguably one of the most important. In a competitive job market and in an ever-changing world, job security is becoming increasingly sought after.

As we have already mentioned, the digital marketing industry continues to grow, demand is high, and job roles are incredibly varied, which all bode well in terms of career longevity. 

Recently with the Covid-19 pandemic, we witnessed a lot of sectors struggling to cope, but this wasn’t the case with digital marketing, as even more companies focused their marketing efforts online.

If you want to embark on a career with ample opportunities, the ability to progress your career, and good job security prospects, then choosing to become a digital marketer would be a savvy move.

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